developed a sustainable way to dye denim (Indigood™
) and wanted to show the world with eye-catching content. They needed visual material that shows the Wrangler brand in perfect harmony with the ecological future.
First of all we created an animation that teased the technology to the public and fashion industry. Elements from this video were used as animated GIFs on the Indigood™
website to explain further information about it.
To get attention from the audience in physical stores we created a custom 3D video on holofans. This will make their experience while shopping more memorable. Because social media is a big playground for brands and users we made fun, animated GIF's for Wrangler (and everyone else) to use in their Instastories. To use them type in: Wrangler Indigood and go crazy!
The fashion industry (and especially for denim) is not known for their eco way of creating their products, that's why we made an explainer video to show step by step how Wrangler made it possible.
This technology is unique and brand-new so it got worldwide attention. Our animation got featured on platforms like Business Wire
, Mr Magazine
Watch the full version of the animation and the video article we made for Indigood below: