In collaboration with Fledge
we worked on a campaign about cyber bullying and how difficult it is for parents to notice it.
To make it stand out we added an extra layer on top of the beautiful footage with a 3D face also known as a memoji. This memoji shows the exact emotions that the girl is feeling but is unnoticeable to her parents.
We tracked the footage, played with textures and light to make it part of the scene and used blendshapes to animate the memoji.