has been making iconic denim products since 1947, but they really shined in the music scene of the 70s. Superstars like Freddie Mercury, Mick Jagger and Debbie Harry embodied the Wrangler attitude.
For their pop-up store in Soho, London they wanted to pay homage to these icons. Providing not only a place to shop, but also an experience to be remembered. A place where you can relive that vibe of a distant past and sing along to your favourite rock bands. Studio Plankton was the perfect partner to combine modern technology with the edgy mood of 70s rock.
We tell a visual story through holographic imagery, expressing what Wrangler is all about in a not so average format. A 360º soundscape emphasizes the story and makes it one to remember. Aside from the holograms we built a 20 square meter custom LED wall with over 20 minutes of branded content. The result is a store where people shake their money maker.
"Really impressed with the results. Thanks again for the creativity and enthusiasm!" - Matthew Janes (Marketing Director Wrangler EMEA).