Eastpak — DC Comics collaboration
To build the environments for the scenes, we used Unreal Engine. Its real-time rendering and post-processing effects helped us create stylized cityscapes with the bold, graphic feel you’d expect from a comic universe.
This project was also a great example of how different tools can work together. We used RealityScan and Marvelous Designer to create high-quality 3D models of the bags, then brought them to life using Cinema 4D and Unreal Engine. One of the trickiest parts was figuring out how to animate panels within a moving comic book layout. It was a technical challenge, but we pulled it off and ended up with a fun, dynamic piece that shows off the products in a truly unique way.
We went with the most natural choice for a comic-themed launch: a comic book! We designed a “freshly printed” booklet that showed the Eastpak bags and suitcases in action, each in their own superhero-inspired world. To make it feel as true to the genre as possible, we tried out different visual styles until we landed on just the right comic book look.
We’re always excited to take on new challenges in any shape or size. Don’t hesitate to involve us in your future project.
