New

Eastpak Resist'r ZIP

Following the huge success of the Resist’r Case launch video, Eastpak turned to us once again. This time to bring their newest creation, the Resist’r ZIP, to life. As the name implies, this model features a zipper, adding a fresh layer of complexity to our creative challenge. Our mission: craft an engaging, elevated animation that doesn't just inform, but leaves a bold visual impression.
Product visualisation
Animation

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

Dynamic elements (fish eye, motion blur, picture in picture,...)

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

Dynamic elements (fish eye, motion blur, picture in picture,...)

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

Dynamic elements (fish eye, motion blur, picture in picture,...)

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

Dynamic elements (fish eye, motion blur, picture in picture,...)

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

Dynamic elements (fish eye, motion blur, picture in picture,...)

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

Dynamic elements (fish eye, motion blur, picture in picture,...)

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

Dynamic elements (fish eye, motion blur, picture in picture,...)

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

Dynamic elements (fish eye, motion blur, picture in picture,...)

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

Dynamic elements (fish eye, motion blur, picture in picture,...)

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

Dynamic elements (fish eye, motion blur, picture in picture,...)

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

Dynamic elements (fish eye, motion blur, picture in picture,...)

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

Dynamic elements (fish eye, motion blur, picture in picture,...)

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

Dynamic elements (fish eye, motion blur, picture in picture,...)

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

Dynamic elements (fish eye, motion blur, picture in picture,...)

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

Dynamic elements (fish eye, motion blur, picture in picture,...)

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

Dynamic elements (fish eye, motion blur, picture in picture,...)

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

Dynamic elements (fish eye, motion blur, picture in picture,...)

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

From the tactile texture of the case to its wheels, handle, locks, and sturdy construction, every signature feature of the ZIP was spotlighted with style. We wove in the product’s standout red accent as a unifying visual thread, to add cohesion and recognition to the animation.

To resonate with a younger, social-media-savvy audience, we went for a punchy rhythm: fast, energetic cuts paired with playful camera work, unexpected lenses and picture-in-picture sequences. It’s a visual language that speaks to the modern traveler: confident, trend-aware, and always on the move. Not every shot made the final cut, but some moments were just too fun to shelve.

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