For ©l’AUC Architects, we created a series of 3D animations and visualizations that help them present and pitch their architectural ideas for new buildings and complexes. These videos are used in competitions and investor pitches, helping communicate both the concept and emotion behind each project. Instead of polished marketing renders, our animations focus on how the architecture feels: its materials, atmosphere, and rhythm. The images are realistic enough to suggest light, texture, and scale, but they leave room for interpretation. The surroundings are hinted at rather than fully shown, keeping the attention on the experience of the space.