New

Bellewaerde

Since 1954, one character has owned Bellewaerde. Through decades of change, new attractions and generations of visitors, their lion has always been there. While GBL AGENCY took on the full rebranding, they invited us to write his next chapter. We rebuilt him from the ground up. Older than ever, but never looked better.
Character design

A great mascot needs to work everywhere, from giant entrance banners to small social thumbnails. We developed a full range of poses to make sure he always showed up with the same energy.

Revamping a seventy-year-old icon is not something you rush. We started with sketches, tried things, threw things away, and tried again. Sculpting, texturing, rigging. Slowly building a beloved classic into something that feels completely new, while still being completely him. Every detail was modernised, every proportion considered, every expression tested against one question: does this still feel like the character visitors have always known?

The lion doesn't just rule the park, he owns the waterpark too. We adapted the character for Bellewaerde Aquapark, giving him a whole new energy while keeping him instantly recognizable.

A great character is one that can wear many faces. Throughout the year, Bellewaerde needed their lion to show up for multiple occasions, so we dressed him for it.

Back to overview

We’re always excited to take on new challenges in any shape or size. Don’t hesitate to involve us in your future project.

Contact us