During our research into Bridon-Bekaert’s visual identity, we developed several animations to define the brand’s style. These ranged from playful to serious and included an analysis of materials used in renewable energy, mining, and marine applications.

The various industries effectively represented the brand’s strengths and industry leadership and emphasized the reliability and versatility of Bridon-Bekaert’s high-performance ropes.

Creating seamless materials can be quite challenging, but our displacement material created realistic cords and gave fantastic results! In the end, we provided a suite of visual assets that showcases Bridon-Bekaert’s commitment to quality and innovation.