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Dassy

For DASSY, a professional workwear brand, we developed a series of motion and interactive experiences designed to strengthen the brand’s presence, both on a fair and in an arena. From a high-impact jumbotron animation played during ice hockey games to supporting stage visuals and an interactive product experience, the goal was clear: create bold, memorable brand moments at scale.
Trade shows
Interactive experiences
Motion branding

For DASSY’s convention presence, we created animated background visuals for the stage, designed to reinforce the brand without overpowering the live moment. The motion content added depth and energy while smoothly integrating into the booth architecture and the surrounding experience.

To complement the motion work, we also designed an interactive screen that allowed visitors to digitally compose their own workwear outfit, turning product discovery into a hands-on and engaging experience.

For the arena’s jumbotron screen, we developed a bold motion piece tailored for large-scale LED displays. The animation was played live during the ice hockey match and during the breaks, maximizing visibility in front of the full arena. Clear typography, strong pacing and high-contrast visuals ensured the DASSY brand remained powerful and legible even in the fast-paced atmosphere of a sports event.

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