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Locinox

For this video, the vision that was shaped by Creative Director Ralf Demesmaeker and production company Roem was clear: create a film that highlights not only the functionality of Locinox’s gate hinges, but also the craftsmanship and precision behind them. At Studio Plankton, we were responsible for the 3D and VFX, translating that vision into a cinematic visual language. The focus was clear from the start: the intricate details of the hinges had to take center stage.
Animation
Product visualisation
VFX

Glass quickly became a natural choice, allowing us to reveal the inner mechanics in an elegant, premium way. Through carefully crafted styleframes, we shared this direction with the client and aligned on the look and feel early in the process.

Beyond aesthetics, performance was key. These hinges withstand extreme heat, freezing cold, and heavy rain. We created a custom 3D testing environment to push the product through dramatic weather conditions, emphasizing durability without losing visual refinement.

Finally, to express the millions of cycles each hinge endures over its lifetime, we experimented with abstract, streaked motion elements suggesting constant use and scale without relying on literal simulations.

The result is a cohesive film that celebrates engineering, resilience, and design in equal measure.

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